The overnight British sensations teamed up with toy maker Hasbro to launch a One Direction line of dolls and games.
“In the short time since the group’s debut, One Direction has captured the hearts of many young fans across the world. The band is poised for continued and increasing global success,” said John Frascotti, chief marketing officer of Hasbro. ”We are excited about the opportunity to provide One Direction’s very enthusiastic international fan base with a diverse product line that captures the essence of the band members.”
The band was put together by music mogul Simon Cowell on the 2010 series of the UK version of “The X Factor.”
The dolls will be launched globally in Autumn 2012 with the exception of their native UK and Ireland.