Cristiano Ronaldo Is Endorsing WHAT?!

At times celebrities endorse some questionable products, but this one takes the cake. FIFA superstar Cristiano Ronaldo is currently endorsing a product called Pao Facial Fitness because apparently in Japan working out your facial muscles are just as important as toning the rest of your body.

The product requires users to bite down on the device and vigorously shake their head, preferably in a dancing motion (as seen in the video below), to strengthen their cheek muscles. Pao Facial Fitness recommends that the product is “One of the best in the world, but to smile train. Twice a day from 30 seconds for intensive training!”

Yes, I think they’re all crazy too. Watch the video below and try to figure out what’s going on….or just laugh (like I am).