The world largest Spanish broadcasting network, Univision, has signed a partnership agreement with Hulu to bring its popular telenovelas to the online video service.
Hulu’s paying subscribers will be able to watch the majority of Univision’s popluar programs such as “Teresa” and “Don Francisco Presenta” within 24 hours of being aired.
This has been a huge untapped market for Hulu with the Hispanic audience representing 16 percent of the U.S. population and over 50 million people in the United States.
“It is a significant audience. It’s young. It’s vibrant. It’s growing,” said Andy Forsell, senior vice president of content acquisition for Hulu. “This audience is of huge interest to advertisers.”
A ground-breaking deal, this will be the first time that the Spanish-speaking telenovelas will be rebroadcast and have a life beyond their initial run.
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