Television networks are not alone in announcing Fall TV line-ups this year. Yahoo! today introduces its first full slate of original, premium, TV-quality web shows in tandem with the beta of its re-vamped video destination, Yahoo! Screen (http://screen.yahoo.com).
Yahoo!’s new original shows star top Hollywood talent including Judy Greer (The Descendants, Arrested Development), Niecy Nash (Reno 911, Dancing with the Stars), Cameron Mathison (All My Children, Dancing with the Stars), Morgan Spurlock (Super-Size Me, 30 Days) and others. Seven of the eight shows are live now with new episodes airing Mondays. Morgan Spurlock’s show, “Failure Club” will premiere on Yahoo! in November. This slate of shows adds to Yahoo!’s existing industry-leading video programming. In August, Yahoo! had all ten of the top ten most-watched Web shows.
In addition, Yahoo! Screen is being developed to house the most comprehensive collection of premium video content on the Web and upgrades Yahoo! Video, the company’s existing video site. Yahoo! Screen adds many of the ingredients that have made Yahoo! No. 1 in nine other online categories: original programming, the best aggregated content from across the Internet, personalization technologies, and expert editors to curate the experience. Visitors to Yahoo! Screen will also find:
- Yahoo!’s entire line-up of award-winning original shows, including “Primetime in No Time,” “The Thread,” “The Daily Ticker,” and more
- Expanded library of third-party long- and short-form video from sources including: Hulu, CBS, Howcast, Turner Sports, UFC, Revision3, and more than 70 other leading video content creators
- Easy-to-navigate category pages – News, Sports, Finance, TV, Movies, Lifestyle and Comedy – featuring individual show pages and topic pages, all editorially programmed to surface the most popular and interesting videos
Original Video Programming for Women
Each of the eight new original shows was designed specifically for a female audience and will cover a variety of lifestyle topics, such as healthy living, relationships, entertainment, and more. The new slate of women’s shows will also be promoted throughout the Yahoo! network on omg! from Yahoo! (http://omg.yahoo.com), the most visited entertainment news website, and Shine from Yahoo! (http://shine.yahoo.com), the leading website for women’s lifestyle content.
Also premiering in the lineup is “Your Friends Will Never Believe You,” hosted by Ryan Rottman (90210, Nickelodeon’s Gigantic) where each week a new celebrity will surprise one of their fans in a unique manner that will literally never be believed. Chef Fabio Viviani (Top Chef Season Five, bestselling cookbook author) hosts a cooking show “CHOW CIAO!”. “Omg! NOW”, hosted by Kristen Aldridge, gives viewers everything they need to know about Hollywood that day. In “Blue Ribbon Hunter” chef host Allison Fishman (cookbook author), takes to the road to visit America’s great food festivals to compete for the ultimate prize and find award winning recipes.
