Hanson releases Mmmhop beer brand
BackstageOL friends HANSON is launching their own beer brand, Mmmhop, named after the famous 1997 number #1 single “Mmmbop”.
“We of course make records — they are fundamental to what we do,” said HANSON drummer Zac Hanson to an audience at the Oxford University Union. “It’s vital our fans trust in everything Hanson do. We are soon going to be selling our own beer. I’m not joking – Mmmhop IPA anyone?”
This is not the first time a band has recently got into the alcoholic beverage business.
In June, Train announced their plans to release a petite sirah wine called “Drops of Jupiter”, named after their 2001 album and hit single. The wine is produced in partnership with San Francisco Wine Co. and is available through their online wine club and various other outlets. Train guitarist Jimmy Stafford commented that a third of the profit from wine sales will go to local San Francisco charity Family House.
British rockers Elbow did the same thing back in July of this year releasing Build a Rocket Boys!, a beer named after their fifth studio album. The beer is sold exclusively at Robinsons pubs in the UK and part of its proceeds are donated to Oxfam, a charity that fights poverty and injustice.
Knowing the charitable nature of the guys in HANSON, we here at BackstageOL are pretty sure they will be doing the same thing.
Mmmhop IPA is expected to hit the shelves in 2012.
